The health and wellness industry in the US generates over US$153 billion dollars annually, accounting for one quarter of the global health and wellness sales. The health and wellness industry is booming not only in the US, but also across the globe. Many health and wellness brands have been able to gain significant market share in their home market, but have yet to tap into the international marketplace. Although creating a sustainable international business may feel like a difficult hurdle, it is worth it as companies that export their products grow faster and fail less often than companies that do not.
NutriExport is determined to help health and wellness brands achieve success in a complex and competitive international retail environment. So Mitch Gould and his team at NutriExport with over 25 years’ of retail experience have established the four essential dynamics needed for sustainable international success.
Well Developed Products – Naturally, the first step in any successful market is producing a product that consumers want to purchase. Consumer loyalty and brand loyalty are two very important aspects of developing strong business retention.
Consumers want products that offer specific health benefits, such as fortified or functional, or those recognized for their natural health properties. Your efforts to create an innovative, desirable product are reflected by the integration into your consumer’s pantry, or use in their everyday lifestyle.
The future success of your product cannot simply be attributed to your efforts in driving purchase and the promotion of your brand’s existence. Your consumer must enjoy the product for its health benefits, leaving them with the feeling that your product is beneficial for both their body and their mind. Once your consumers are committed to the benefits of your product, and agree that the values addressed in your advertising and packaging are found in your product, you will secure your customer’s loyalty to your brand with each purchase.
Successful product sales requires more than advertising and marketing, customers must believe that you offer better, high quality products that bring value to their everyday lives.
Alluring Marketing – Marketing is your greatest weapon when it comes to drawing in new customers. Alluring marketing is the second most essential element for successful international retail. From relevant products, inviting packaging, and healthy and natural ingredients, to relevant retail prices, proper planning and organization is key to establishing status for your brand.